When I was growing up, I always wanted to be a psychologist and a philosopher. Thankfully, my career has become more colourful over the years, but I still like to crack the human behaviour codes and I still like to articulate problem-solving theories about people, societies, and cultures.
A strategic framework empowering brands with flexibility to navigate modern-day challenges by adopting the concept of resilience in a contemporary context of how they would frame and formulate their identities, their market positioning, and their integrated communications to survive and thrive in today's turbulent economy. Read the Book
In partnership with the Ministry of Education, Ministry of Culture, and UNESCO in Lebanon; Ribbon is an edtech startup combining pedagogy, psychology & technology to solve learning & teaching challenges of today's traditional classroom; based on market research, big data & predictive analytics. Discover the Startup
A new kind of creative & strategic boutique combining anthropology & technology to help brands survive and thrive. At Beirut, the nation that has been destroyed and rebuilt 7 times throughout history, we’re committed to adopt the concept of resilience to help brands transform and adapt to an uncertain future. Launch the Works
From planning the story of a city transformation into the world’s smartest city, to the story of the Arab World’s first mission to explore Mars, to the story of the biggest civilisation centre in the Arab World; I was honored to craft some of the region's most iconic cultural stories at the sunny lands of United Arab Emirates. Explore the Portfolio
It is the pleasure I get from preserving a moment and then being able to share it with other people. Studied intensive short courses in filmmaking and cinematography at Central London Film School in London in 2012 with a passion to understand the science of image. I might not be there yet, but I’m closer than I was yesterday. Watch the Films